The Media Image Coalition (MIC)

Established in 1989 by the Los Angeles County Commission on Human Relations, the Media Image Coalition represents the first multiracial, multi-cultural, inter-religious media advocacy and education organization in the United States.

Mission

Promotes increased visiblity, diversity and balanced imagery of ethnic, cultural, racial and religious groups, women, LGBTQ (lesbian, gay, bisexual, transgender, queer), seniors, people with disabilities and other protected groups that the MIC determiens to be subjects of discrimination in media and the arts.

Develops cooperative relationships and strategies with policy and decisionmakers in the entertainment industry to achieve the goals of increased media access and balanced, non-stereotypical imagery.

Extends awareness of the negative repercussions that unbalanced imagery and hiring practices throughout the entertainment industry have on affected communities of Los Angeles County.

Benefits:

Contact:

Ava Gutierrez, Public Information Officer Email: agutierrez@hrc.co.la.ca.us
Address: Media Image Coalition c/o
Los Angeles County Human Relations Commission
320 West Temple Street, Suite 1184, Los Angeles, Ca. 90012

Testimonials:

"MIC provided our group with support when biased images of Muslim Americans became prevalent on television." -- Munira Syeda, Council on American and Islamic Relations (CAIR)

"Since joining in 2003, AMEA has benefited from the enormous support of MIC members and key players in the media on programs we have organized throughout the country for multiracial people and families." - Jungmiwha Bullock, Association of MultiEthnic Americans.

"MIC is a source that allows us to strengthen our community coalitions with other under/misrepresented and marginalized groups in the media. By building a strong foundation of support, our community voices will become stronger." -- Yun Sook Navarre.